Deconstruct 2.3

deconstruct

Meaning is known only through difference. Language is arbitrary; truth claims and intentions of a text are undermined by its own contradictions; meaning is finally indeterminate. The purpose of deconstruction is that it allows you to see through the alleged stability of textual meaning; textual meaning is not finite; close attention to the play of language yields pleasure.

Pattern 1.15

pattern

Natalya is a flashy and rhythmic script. The script has more space between characters than most for better legibility, and the basis point for the ornate swirls is the golden ratio. This makes for an especially harmonious typeface with timeless appeal.

insigne

Screen 1.14

Georgia

While some traditional serif faces don’t translate well to the screen, others are excellent on-screen, and a serif’s more familiar shape makes it more comfortable and familiar for most people…Microsoft’s Georgia is an impressive achievement in font design because it looks as sharp and clean on-screen as most type looks on paper.

Dingbats 1.13

H is for Hermann. Hermann Zapf, the creature of many wonderful typefaces, but one shines brighter than the rest: Aldus. This is not Aldus.

A typographic homage to a character who captured the zeitgeist of the late fifteenth century. Aldus Manutius. A leading publisher and printer. The instigator of the italic typeface style. The inventor of the pocket book format. The first typographer to use a semicolon. Aldus reached the zenith of typographic achievements and Zapf gave it form.

Curvilinear 1.12

Curvilinear

The Baskerville typeface is the result of John Baskerville’s intent to improve upon the types of William Caslon. He increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters became more regular. These changes created a greater consistency in size and form.