Archive
10/02/12 by holden
Freelance on-site
Creative companies have a hard time finding creative people. The upshot is that when they do find someone who’s both talented and friendly, they’re likely to want to hold onto them. And more importantly, to recommend them. So, take the opportunity to do freelance work from your employer’s studio, contracts allowing. Make friends and they’ll [...]Archive
10/02/11 by holden
Collaborate
Work with the best and benefit by mutual association. Creative people spark when they are brought together. The results can be amazing, particularly since first-contact collaboration often involves non-commercial pieces intended to explore some common theme. Not only with the work speak volumes for both parties, there’s no need to feel self-conscious about singing the [...]Archive
10/02/03 by holden
Make the news
People rarely keep an eye on every website they’ve ever found interesting, so occasionally they need a prod to get them surfing. A regular e-newsletter will do that for you. People always check their emails, so if you actually are doing something interesting they’ll come around sharpish. However you need to keep the content concise [...]Archive
10/02/02 by holden
Put your name on your work
Think about it: what’s one of the first things people look for once they’ve clocked a masterpiece? The signature. Be discreet with it but try to do it whenever possible. by tying your name and work together, people will begin to get a better picture of what you do and therefore when they should call [...]Archive
10/02/01 by holden
Go postal
If you can’t get there yourself, why not send a little something to keep your work fresh in people’s minds? First, think about who you’re trying to reach and what they might enjoy receiving, as the expense of producing and sending an item will be wasted if it’s inappropriate or feels like junk mail. With [...]Archive
10/01/31 by holden
Learn to submit
Publishers sometimes invite open submissions for their titles, so submitting work to these books and magazines is a great way of getting your work into people’s hands. This item then becomes a useful promotional tool in itself. And if your the kind of restless creative mind who produces all sorts of self-initiated work, it’s not [...]Archive
10/01/30 by holden
Win the hearts and minds
Always be prepared to stand up for what you believe in, but make sure you’re the kind of person people enjoy hanging out with. Don’t just pick fights for the sake of it. If you are a pleasure to work with then your clients will enjoy the experience and they will recommend you. It’s as [...]Archive
10/01/29 by holden
Get up close and personal
You can’t just expect others to notice your inherent brilliance. No amount of social networking can replicate the power of human contact. Meet people face to face wherever possible and explain what makes you different. It’s impossible to convey your passion through the written world alone, so get yourself along to your favourite studios, press [...]Archive
10/01/28 by holden