411 | Tag Archives: joshua-porter

Solve Existing Problems

In our attempt to create amazing user experiences, we often want to push the envelope, to create something new, to show people a bright new future. But too often we fall into the novelty trap. The novelty trap is when, in an attempt to dazzle our clients and our users, we focus too much on [...]

What Makes the User Experience?

The user experience is made up of all the interactions a person has with your brand, company, or organization. This may include interactions with your software, your web site, your call center, an advertisement, with a sticker on someone else’s computer, with a mobile application, with your Twitter account, with you over email, maybe even [...]

Apple’s iPad: For what Audience?

After years of speculation, Apple finally released a tablet computer called the iPad. There was fanfare! There was rejoicing! There was also much criticism: everything from it doesn’t have a camera or USB port to it doesn’t support Flash or HDMI out to it doesn’t let you multi-task. In 24 hours we have dozens of [...]