411 | Tag Archives: graham-sykes

Put your name on your work

Think about it: what’s one of the first things people look for once they’ve clocked a masterpiece? The signature. Be discreet with it but try to do it whenever possible. by tying your name and work together, people will begin to get a better picture of what you do and therefore when they should call [...]

Be in the competition

Granted, you might put in a lot of effort and get nothing in return, but that’s the nature of competitions. You never know who might see the work and which drunk creative director you can talk into looking over your portfolio as he staggers around the after-show party! Plus there is a school of thought [...]

If you must blog, do it well

Despite appearance to the contrary, blogging is not about telling everyone what you had for breakfast. It should inspire interaction, just as any other piece of work should. Boring people is worse than having no effect at all. Inspiration is fine but don’t make a rod for your own back by showing everyone how many [...]