411 — design

Letterform

In this i-Age, I just had to do something on the letter “i”. I have not always been a big fan of the letter “i’  but if I was going to like one version of the letter “i” it would be the Gill Sans Ultra Bold, or Kayo, created by Eric Gill. A character with personality and a bit of humour. It seems incredible, but you have to go all the way back to the previous credit crunch for its origins – the years 1928-1930.

Appropriately, this type face has got it’s own nickname; I have to admit that I never knew, why it was called Kayo until now, but I was quite amused to find out that it derives from K.O., as in “knockout”. Of course – Kayo the heavyweight champion…it’s not very likely to knock anyone out except itself, though; Kayo certainly has a cholesterol issue but it’s a friendly giant.

With it’s resemblance to the human body, the lower case “i” is always a versatile element for designers to play with when designing logos. However, the Kayo “i” is always a ready-made logo in itself. A true character in every sense of the word. With the dimple on top of the stroke and the dot out of center, it’s form doesn’t feel completely logical, but that makes it all the more interesting. It’s an inquisitive “i”, unashamedly peeking at the character standing next to it.

Typography

A cool little graphic that caught my eye.

Mammoth Billboard

PLAY BIG.

As the summer is coming to a close this kind of stuff gets me stoked not only for another season in the snow, but also for the possibilities in front of me.

SHINER BEER

SOMETHING WONDERFUL HAPPENS EVERY TIME I GO TO WORK.

It’s called BEER.

PONDS SUN SHIELD

This is a great execution on a simple concept.

SHINER BEER

I FILL BOTTLES WITH SHINER FOR A LIVING.

Enjoying them is more of A HOBBY.

The Curse of “Things I Have Done” Lists

Complaining is silly. Either act or forget.
Thinking life will be better in the future is stupid, I have to live now.
Being not truthful works against me.
Helping other people helps me.
Organizing a charity group is surprisingly easy.
Everything I do always comes back to me.
Drugs feel great in the beginning and become a drag later on.
Over time I get used to everything and start taking it for granted.
Money does not make me happy.
Traveling alone is helpful for a new perspective on life.
Assuming is stifling.
Keeping a diary supports my personal development.
Trying to look good limits my life.
Worrying solves nothing.
Material luxuries are best enjoyed in small doses.
Having guts always works out for me.

Original

Miller HIGH LIFE INNOVATIONS

DECROSSIFIER. For some folks (no one we personally know) leg- crossing is a bad habit. The Decrossifier gently trains away those magnetic knees, un-sophisticating the crosser and thus making him more eligible for the High Life.

HIGH LIFE INNOVATIONS

COLLAR CLIPS We’re not in Eastern Europe. This isn’t an 80′s teen comedy full of pastels. No You’re in America, sailor. And here an upturned collar makes your shoulders look like they’re giving birth to a tourist.

Forged from high grade tin HLI Collar Clips keep those flaps down and your credibility in tact.

OLAY

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