Printers are the experts, so make friends with yours. They’ll be able to recommend the most suitable (and best value) stocks and print techniques, and will be able to send you samples of particular processes. Having access to cutting edge input and advice will give your folio a genuine edge.
Stir things up a bit: Voice your opinion and seek public debate and critique of your ideas, not just your designs. Of course, this is dependent on you having ideas in the first place. If you don’t, the best policy is to say nothing and let people read you as a deep thinker. If you do, try not to be too bombastic – you’ve been wrong before.
People rarely keep an eye on every website they’ve ever found interesting, so occasionally they need a prod to get them surfing. A regular e-newsletter will do that for you. People always check their emails, so if you actually are doing something interesting they’ll come around sharpish. However you need to keep the content concise and interesting and not just all about you the wider context of your work and your studio.
