Archive
10/02/01 by holden
Go postal
If you can’t get there yourself, why not send a little something to keep your work fresh in people’s minds? First, think about who you’re trying to reach and what they might enjoy receiving, as the expense of producing and sending an item will be wasted if it’s inappropriate or feels like junk mail. With [...]Archive
10/01/29 by holden
Get up close and personal
You can’t just expect others to notice your inherent brilliance. No amount of social networking can replicate the power of human contact. Meet people face to face wherever possible and explain what makes you different. It’s impossible to convey your passion through the written world alone, so get yourself along to your favourite studios, press [...]Archive
10/01/28 by holden
Think like a brand
If your promotional efforts are going to pay off, they have to be leading to a consistent point – that is your brand. Colour schemes, typography, logo and tone are a few examples that can be used to bring consistency to how people perceive you. You have to know what you’re selling. Once you have [...]Archive
10/01/27 by holden
Be seen
all this sitting around indoors while pondering our digital presence can easily bring on a bout of solipsism. There is a simple way to fix this: go out and find some like-minded people to talk to. Never hesitate to attend exhibition launches, award shows or festivals. In the days before Facebook, events like those served [...]Archive
10/01/26 by holden
Blog for self motivation
If you have a lively blog with interesting content, it can be a real winner in more ways than one. Let people see the projects you’ve been working on and the different ways you’re working is a great idea. Use the show and tell process as a catalyst for new work and experimentation. This, hopefully [...]Archive
10/01/25 by holden
Be in the competition
Granted, you might put in a lot of effort and get nothing in return, but that’s the nature of competitions. You never know who might see the work and which drunk creative director you can talk into looking over your portfolio as he staggers around the after-show party! Plus there is a school of thought [...]Archive
10/01/24 by holden
Engage with others
Sign up to design blogs and comment on other people’s work. There are lots of design forums out there and plenty of ways to get involved with the design community. Not only with this keep you up to date with what’s going on, it will help to create awareness of your opinion. The more your [...]Archive
10/01/23 by holden
Do good work
Give your time, skills and work free for charitable causes. As well as the obvious benefits for the cause this is especially useful for meeting new and influential people. These types of projects often enable you to have more creative freedom and won’t harm your reputation or conscience. Do a good job here and not [...]Archive
10/01/22 by holden