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	<title>411 &#187; communication</title>
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		<title>The First Rule of UX</title>
		<link>http://www.four11productions.com/2010/04/09/the-first-rule-of-ux/</link>
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		<pubDate>Fri, 09 Apr 2010 17:00:18 +0000</pubDate>
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				<category><![CDATA[design]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Joshua Brewer]]></category>
		<category><![CDATA[watzlawick]]></category>

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		<description><![CDATA[“You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.”—Paul Watzlawick’s First Axiom of Communication This is the first rule of UX. Everything a designer does affects the user experience. From the purposeful addition of a [...]]]></description>
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