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Apple 04-05

Arguably one of the most iconic campaigns of the noughties, Apple’s early iPod ads helped kick off a global trend for simple flat-colors and vector graphics. Computer Arts

We are often led to believe that the more freedom we have the more creative we will be. Full creative license? Sweet. Unlimited budget? Awesome! No timetable? Even better. Yeah, right. I say embrace your constraints and draw out of them the very solution that sets you apart from the crowd. The imposition of constraints [...]

Apple’s iPad: For what Audience?

After years of speculation, Apple finally released a tablet computer called the iPad. There was fanfare! There was rejoicing! There was also much criticism: everything from it doesn’t have a camera or USB port to it doesn’t support Flash or HDMI out to it doesn’t let you multi-task. In 24 hours we have dozens of [...]

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Apple 04-05

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Constraints Fuel Creativity

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Apple’s iPad: For what Audience?