If your promotional efforts are going to pay off, they have to be leading to a consistent point – that is your brand. Colour schemes, typography, logo and tone are a few examples that can be used to bring consistency to how people perceive you. You have to know what you’re selling. Once you have that clear in your head, it will be much easier to devise clever promotional campaigns.
Think like a brand
Written by holden. Posted at 9:00 am on January 28th, 2010
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Hey bro! Cool post!
thanks for the feedback. was there anything in particular about this post that you enjoyed?