411 — Keep it intimate

Keep it intimate

Written by holden. Posted at 12:27 pm on January 13th, 2010

Don’t use use camcorders or dictaphones to record user feedback in discussion groups. It can be intimidating to be watched while you’re expressing your thoughts and people will clam up about their controversial or irregular views – and that’s just the sort of feedback you really want. Use photos and notes instead and allow people to comment anonymously.

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